Merchandising, Visual Merchandising, Store Design, AutoCAD, Engineering, L’Oreal, Design, Architect, Interior Design, Boulle, Ecole Boulle, SolidWorks, Parbel of Florida, Parbel, travel retail, Pierre Amezcua.


Creaction Design Group is composed of a team of designers, architects and engineers with a strong experience in store design, visual merchandising and retail marketing to help you realize your most ambitious projects in every consumer environments.

Founder Pierre Amezcua, a graduate from the famous French design school Ecole Boulle (, has over 20 years of experience in designing, engineering and building store fixtures for luxury brands. After 10 years at L'Oreal in various design positions, Pierre founded Creaction Design Group in 2002 to provide design and production management to Luxury Travel Retail firms in the Americas.

Today the team at Creaction Design Group includes professionals from various horizons (cosmetics, jewelry, fashions, etc.) with design experiences in Europe, the Caribbean, and the Americas, bringing a truly multicultural vision to your retail projects.